SNAUWAERT
International heritage. Made in Italy product development.
Nearly a century of tennis history transformed into a contemporary apparel collection.
Founded in 1928, Snauwaert is one of the most iconic brands in the history of world tennis. When the brand decided to strengthen its presence in the apparel segment, the choice fell on an Italian partner capable of transforming values, identity and sporting tradition into a contemporary collection.
Since 2019, DOUBLEU has been collaborating with Snauwaert on the development of dedicated apparel collections, contributing to the design, prototyping and production of men's and women's garments for the international market.
For Snauwaert it was essential to find a partner who could concretely express the values of Made in Italy: manufacturing quality, attention to detail, production flexibility and expertise in product development.
Transforming nearly a century of tennis history into an apparel collection capable of speaking to a new generation of players.
Preserving the brand's historic identity while updating its aesthetic language in a contemporary direction.
Developing coherent and recognisable men's and women's collections for an international market.
Ensuring Made in Italy production standards with flexibility and ongoing product development support.
Collection Design & Development
Colour study and visual identity, pattern making and prototyping: every collection is born from a complete design process, from creative research to physical samples, with full aesthetic and technical control.
Made in Italy Production
Development of men's and women's collections, production entirely carried out in Italy and ongoing product development support. A single partner for the entire lifecycle of the collection.
Design, product development and Made in Italy manufacturing in service of a historic international tennis brand.
“The project took shape through a complete product development journey: from the first creative studies and technical sketches to the realisation of prototypes, through to the production of collections used by Snauwaert in their communication and promotional activities.
The goal was to create an apparel line consistent with the brand's historic heritage, maintaining a contemporary aesthetic language and a strong, recognisable identity.
Active since 2019
A collaboration that began in 2019 and is still ongoing, demonstrating the solidity of the relationship and the quality of the work delivered season after season.
Men's and women's collections
Designed and produced entirely in Italy, the Snauwaert collections cover both segments with a coherent and recognisable visual identity.
International market
The collections developed with DOUBLEU are used by Snauwaert in their communication and promotional activities at an international level.
100% Made in Italy
From visual identity to final production: every phase of the project concretely expresses the values of Italian manufacturing.
Snauwaert
2019
Apparel Development & Made in Italy Production
International
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